Visit the website: Qris Energy
Project Overview
- Client: Qris Energy
- Duration: 2 months
Objective
Qris Energy, a new player in the sustainable energy sector, aimed to establish a strong brand identity that aligns with MTU, a renowned company in the industry. The main goal was to create a corporate website and branding materials that resonate with high-profile clients looking for sustainable energy solutions for their production plants.
Role
As the lead UX/UI designer, I was responsible for the entire design process, from concept to execution. This included creating the logo, designing the website, and developing marketing materials.
Process
Research Phase
- Conducted a competitive analysis of existing corporate websites in the sustainable energy sector.
- Analyzed the MTU brand to ensure alignment in terms of color scheme and overall aesthetic.
Design Phase
- Logo Design: The logo needed to convey professionalism, prestige, and sustainability. Red was chosen to evoke excitement and desire, while blue was used to communicate trust, loyalty, and wisdom. These colors align with MTU's branding, enhancing brand association.
- Website Design: Developed wireframes and prototypes to outline the website structure. The design focused on a clean, professional look that would appeal to high-profile clients. Key features included:
- Intuitive navigation for easy access to information.
- High-quality images and visuals to showcase the company's offerings.
- Responsive design to ensure optimal performance across all devices.
Development Phase
- CMS Integration: Implemented the website using October CMS, which provided a robust and flexible framework for managing the site's content and ensuring scalability.
- Code: Utilized HTML, CSS, and a bit of JavaScript to bring the design to life.
- SEO Best Practices: Integrated SEO best practices to enhance visibility and search engine ranking.
- Responsive Design: Ensured the website was fully responsive, providing an optimal experience across all devices.
Challenges
- Brand Alignment: Ensuring that Qris Energy's branding was distinct yet aligned with MTU's established identity. This was achieved through careful selection of colors and design elements.
- Target Audience: Designing for high-profile clients required a focus on professionalism and prestige, while also maintaining an approachable and user-friendly interface.
Results
- Positive Feedback: Received excellent feedback from stakeholders and clients, praising the professional and cohesive design.
- Brand Recognition: Successfully established a strong brand identity for Qris Energy that aligns with MTU, enhancing trust and credibility in the market.
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Conclusion
This project was a valuable experience in creating a cohesive brand identity and designing a user-centric corporate website. The successful alignment with MTU's branding was a key achievement, demonstrating the importance of strategic color use and professional design in building brand trust. Future improvements could include further user testing and the addition of more interactive elements to enhance user experience.
