Objective
To provide a modern, user-friendly interface for a service that offers image analysis and suggests improved product packaging design. Role: Lead UX/UI Designer
Project Description
TrueInsights is a paid service that analyzes product images, evaluates their packaging design, and provides suggestions for improvements to enhance product visibility and customer engagement. The client aimed to adopt a dark theme to create a modern and sleek look for the platform.
Color Scheme Rationale
The color scheme was crafted to maintain consistency across the platform while adhering to the 60-30-10 rule.
Primary Colors:
We chose a vibrant purple-pink as the primary color. This color was selected to evoke feelings of creativity, imagination, hope, and inspiration—key emotions that align with TrueInsights' mission to empower businesses with innovative and creative solutions for product packaging design. The purple-pink tone also serves to draw attention to interactive elements and key highlights without the harshness or urgency often associated with classic red.
Secondary Colors:
The secondary colors include a dark navy and white, providing a balanced contrast with the primary purple-pink. This contrast helps in distinguishing different sections and enhances readability, especially in the dark theme.
Accent Colors:
Accent colors are used sparingly to draw attention to specific elements without overwhelming the user. Light accent colors help highlight less critical interactive elements, while dark accents maintain the overall aesthetic of the dark theme.
Typography
The typography used across the platform ensures readability and visual hierarchy, with the Manrope font family.
UX Flow
Rationale for UX Flow:
Creating a well-defined UX flow was crucial for this project to ensure a seamless and intuitive user experience. The flow helps in understanding the user journey from start to finish, identifying potential pain points, and ensuring all interactions are smooth and logical. This approach minimizes user frustration and maximizes efficiency, leading to higher user satisfaction and engagement.
Process:
User Onboarding (Login/Register Flow):
- Objective: To make the onboarding process as simple and quick as possible.
- Implementation: A clean and straightforward login and registration interface to reduce friction for new users and ensure easy access for returning users.
- Screens:
- Login
- Password Reset
- Registration
Dashboard:
- Objective: To provide a central hub where users can manage their images, view analysis results, and access other features.
- Implementation: A well-organized dashboard displaying image health scores, with options to view details, optimize images, and manage account settings.
- Screens:
- Overview of analyzed images
- Image details
- Optimization options
Image Upload and Analysis:
- Objective: To streamline the process of uploading images and receiving analysis results.
- Implementation: A simple upload interface, followed by detailed analysis results with actionable insights. Users can easily see before and after comparisons of their image optimizations.
- Screens:
- Image Upload
- Image Analysis Results
- Optimization Results
Plan Switching:
- Objective: To provide flexibility for users to upgrade or change their subscription plans easily.
- Implementation: Clear options and simple steps for users to switch between different plans based on their needs.
- Screens:
- Current Plan Details
- Plan Options
- Confirmation of Plan Switch
Outcome
The redesign successfully provided a modern and cohesive look for the TrueInsights platform. The dark theme enhanced the visual appeal, and the improved user experience ensured that customers could easily navigate through the service, leading to higher satisfaction and engagement rates.
Conclusion
This project demonstrated the importance of a user-centered approach in redesigning digital products. By focusing on visual consistency, ease of use, and actionable insights, TrueInsights now offers a powerful tool for businesses looking to enhance their product packaging designs.
